Who We Are

Karanth's Food PVT. LTD. is an ISO 22000:2018 certified enterprise formed by us, a team of youngsters from the local farming community who have brought together their skills and learning in various fields. Agriculture, the lone means of livelihood in the heart of the Western Ghats of Karnataka, is mainly affected by the lack of value addition to the agro products.

Aware of the ground realities, we have ventured to take a step towards remedying this lacuna and restore the local hoary ethos. It is our intention to reestablish interest in agriculture among the youth, which is fast eroding. We strive to bring entrepreneurship conducive to the local conditions and accomplish holistic progress. We believe that ultimately, the exodus of youth from the pristine heart of the Western Ghats would stop and a reversal is achieved.

Our first choice has been Food Processing with special emphasis on the preservation of traditional agro products retaining all their nutritional contents. It is our endeavour to record a healthy growth and branch out at a later date.

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Vision

Our vision is to develop a thriving ecosystem where the journey of food, from seed to plate, becomes a source of empowerment and prosperity for both consumers and farmers. We envision a future where every meal not only nourishes the body but also nurtures the communities that sustain it.

Mission

At Fruit Treat, our mission is to empower our customers to make wholesome and nourishing choices by providing them with a diverse range of delicious, convenient, and nutritionally balanced snacks. Also, we aim to preserve the holistic traditional values and local ethos in the rural world, even while achieving progress by employing updated and innovative technology

Purpose

The purpose of Karanth's Fruit Treat Company, which sources its raw materials from the Western Ghats region, is to create a symbiotic relationship between consumers, nature, and local communities. Our objective is also to create a positive impact on consumers' lives by offering them a range of healthy and tasty vacuum-fried snacks while also emphasizing sustainability, transparency, and the promotion of local agriculture.

Values

Our products have the potential to change the lives of customers by offering healthier snacking alternatives, encouraging better eating habits, reducing the risk of health issues, satisfying cravings in a nutritious way, promoting environmental awareness, supporting local communities, introducing cultural appreciation, and offering convenient, accessible options for making nutritious choices.

Core of Karanth's Fruit Treat

Founder & CEO

Bharadwaj Karanth

A native of Sringeri, Bharadwaj Karanth is a visionary entrepreneur and academic who holds a Ph.D. in Artificial Intelligence. Formerly a Computer Science faculty at Sri JCBM College, he witnessed firsthand the struggles of farmers and the migration of rural youth. Combining his research expertise in AI with his passion for social impact, he founded Karanth’s Fruit Treat — a brand that uses technology-driven food processing to produce healthy, preservative-free snacks, while empowering local farmers and rural women. His goal is to merge innovation, agriculture, and community welfare to take India’s natural produce global.

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Investor

Dr. Ranjan Pai

Chairman of Manipal Education & Medical Group, a visionary leader known for building one of India’s largest education and healthcare ecosystems. His strategic mentorship and business foresight drive Fruit Treat’s long-term growth and scalability.

Investor

P. A. Murali

Former Deputy President & Global CFO of UB Group, with over three decades of expertise in corporate finance and strategic investments. His global financial acumen brings strong fiscal discipline and scalability planning to Fruit Treat—also, the current Administrator and CEO of Sri Sharadha Peetam, Sringeri.

Investor

K. R. Raja

Senior Vice President of Reliance Group, and one of the key decision-makers in the conglomerate. His industry insights, negotiation strength, and large-scale operational experience are invaluable to Fruit Treat’s expansion and partnerships.

Investor

N. Venkataraman

Senior Supreme Court Lawyer and the Additional Solicitor General of India, renowned for his legal acumen and ethical leadership. His presence ensures Fruit Treat maintains the highest standards of governance and compliance.

Director

Harinarayan Sharma

Senior Vice President of Manipal Group and CEO of Manipal Foundation, with over four decades of experience in handling major corporate investments. His leadership provides strategic stability and institutional depth to Fruit Treat.

Director | CTO

Satwik Chatra

Operating from the Netherlands, he leads global research at SKF Bearings and is an alumnus of the Indian Institute of Science (IISc). As the Chief Technology Officer at Karanth’s Fruit Treat, he drives technological innovation and process optimization.

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Director

Dr. Dinesh R

A well-known name in the field of Artificial Intelligence in India, with experience spanning companies like Honeywell and Amazon India. Currently the Managing Director of Samsung Megatronics, he holds over 40 patents. As Director at Karanth’s Fruit Treat, he focuses on integrating AI technology into food processing, ensuring the highest quality and consistency for consumers.

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